Diesel Barbershops opened our first shop in 2011. Since we launched our barbershop franchise opportunity, we’ve opened 29+ locations with over 250 employees across the U.S. In 2020, we performed over 150,000 haircuts and beard trims. Take that, pandemic!
The global men’s grooming market is expected to reach $81.2B by 2024. Thanks to a pivotal shift in male pampering habits, men are spending more on self-care.
The Diesel Difference
Diesel Barbershops are the 21st-century version of the corner barbershop. We offer signature services that guests can enjoy while they watch sports on TV, play video games, and enjoy a local craft beer. Our shop is a place where customers can come to relax and have an awesome haircut experience and be themselves.
We’re an oasis for customers in search of a masculine atmosphere, a barbershop with a cool edge that’s beloved by our customers and staff alike. When you bring Diesel Barbershop to your neighborhood, you’ll provide a relaxing spot where customers know they can come to look and feel good.
Are We Looking for You?
Diesel Barbershop franchisees come from all walks of life. As it turns out, the majority of Diesel owners don’t come to us with haircare experience. Instead, we find management and leadership experience a more preferred background.
Our owners are driven individuals looking to take their financial future into their own hands. If you’re ready to invest in yourself, a Diesel franchise could be for you!
- Are smart, successful, and motivated business leaders
- Have a disciplined acumen for maximizing opportunity
- Able to follow a system to run a business
- Goal setters who strive to achieve them
- Are committed to building productive teams and relationships
- Inspire and bring out the best in other people
Down to the nitty-gritty: what does it cost to own a Diesel franchise, you ask?
Prospective owners should have $120K or more in liquid assets and a net worth of at least $500K. The total investment amounts to $369K to $453K.
We have a team of committed franchise specialists who will review your investment and discuss different funding strategies that fit into your growth plan. We also have relationships with third-party sources that can offer financial support.
When you invest, you get so much more than just an amazing barbershop. We’re completely dedicated to helping franchisees succeed, and we’re here to help make that happen. We’ll work together to help with shop site selection, design, construction, marketing strategies, training, ongoing support, and more.
Diesel’s franchise opportunity can help you become a pioneer in a recession-resistant business that works in virtually any market.